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I am confident that Farmers Only.com’s running costs are smaller than those of the majority of tech startups at least because their office is not in San Francisco.The development costs also seem to be lower as the website looks like a standard dating app template from mid-naughties with fewer features when compared to or Plenty of Fish.
Farmers is a great example of how b2c niche products can be bootstrapped and actually don’t need VC funding to be profitable — a lesson that many startups forget.The big players in the space are continually competing through high-end branding or claims of scientifically approved matching algorithms, simply focuses on a group of users who want long term relationships with people that have similar cultural norms and values.We are seeing this model working especially well now within religious communities, people of a specific socioeconomic standard and geographical heritage. I’ve tried several dating apps, quite disappointing. On some you actually can do nothing unless you pay, pay for a chat, pay for a list showing who like you.