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Just keep in mind that if you plan to go to other niches you'll have to get additional domain names.It's unlikely millennials in New York will be interested in a dating website called Utah Senior There are even Word Press themes and plugins devoted specifically to dating sites.For any online business, your domain name will be your most important asset. If you're going after a particular niche, you can incorporate that into your name.In the early months, you can probably use a cheap web hosting service for to per month.These services put your website on the same web server as others and you all share the resources – including bandwidth, memory and processing power.They will also help you customize it to your liking for a fee.Platforms like Wix or Word Press are also an option.
When it comes to platforms, the first question to ask is whether your site will be available exclusively on a web browser, or if you will have a mobile app.
As your site catches on and it gets more traffic, a cheap service is going to get very slow very fast.
You'll then have to upgrade to a dedicated server, which will cost you much more.
If you're going after local singles, consider making fliers and putting them in the places where they are most likely to hang out.
Because a popular website is going to cost money to operate each month, if you want to keep your service free, you will have to find other ways to monetize it as it begins to grow.